Client & Product Description
We have developed a dedicated packaging solution for chilled poultry meat that meets the strictest hygiene standards while addressing the growing market demands for sustainability.
Client Needs
The main challenge was to create a tray capable of maintaining product freshness throughout cold chain logistics — from storage to transport — while preventing leaks and contamination. At the same time, the packaging needed to offer a modern and attractive shelf presentation. A key priority was eliminating the use of expanded polystyrene, due to its environmental impact, and replacing it with a sustainable, high-performance alternative compatible with distribution channels.
Printing & Packaging Services Provided
To meet these needs, Crescento developed an eco-friendly tray that completely replaces traditional polystyrene trays. It is treated with a protective waterproof barrier, ensuring superior resistance to cold and moisture while preserving the product’s integrity and freshness throughout the refrigerated supply chain.
The ergonomic design allows for easy handling and efficient stacking. The minimalist branding, printed using food-safe ecological inks, reinforces a strong commitment to quality and sustainability, offering a clean and modern look on the shelf. (Imagine this as the type of tray you’d find from a brand like “Ferma Măriucăi” — a farm that doesn’t exist yet, but should.)
Final Packaging
The result is a lightweight, durable, and environmentally friendly tray that meets all hygiene and safety standards while eliminating the use of polystyrene plastic — in full alignment with EU waste-reduction legislation. This packaging solution protects the product and gives it a competitive edge through its clean and modern shelf appeal.
At Crescento, we believe that packaging is more than just a container – it is a messenger of a brand’s values and commitments.
If you want to transform your packaging chain through efficient, sustainable and personalized solutions, we invite you to contact Crescento for consulting and development of packaging that combines performance with environmental responsibility and professional brand image.